Ms. Peterson’s knowledge on book publishing was vast and presented in a concise and entertaining manner to our audience. She also answered audience questions with a thoughtful thoroughness, often going beyond the basic question itself to the deeper subject at hand…
Jon Henn
Co-Founder
Creative Writers Studio
Billings, MT
Valerie Peterson speaks to groups on author and small business marketing strategies and tactics.
If you’re interested in learning more about in-person presentations — class outlines, materials, rates —feel free to get in touch here.
Book Publishing 101 for Authors — The Keys to Book Publishing
An author’s work is born of passion — and most people who work in book publishing have a passion for books. So it’s easy to overlook the fact that publishing is a business. This interactive class shows by both example and real-life anecdote how the book industry works — and how getting that understanding can give authors a leg-up on breaking in.
Each month, Valerie also makes available a limited number of time slots for The Keys to Book Publishing Zoom classes, designed for at writer’s groups.
This [workshop] … helped me have a thorough understanding of the steps involved in taking your idea and putting it into print. Valerie tells it like it is regarding marketing, hot topics, and what publishers and agents are looking for; it’s tough love for writers. Writers everywhere will take away something beneficial…
Sara
Participant – Book Publishing 101 Seminar
Northern Connecticut Arts Council
Content Marketing 101: Overview, How To’s and Best Practices
Does your team or organization or author group need to better understand content marketing, how it works — and how not to do it? From keywords and content calendars to blog and social media best practices, this presentation will be tailored to individual needs and topics. This seminar is tailored to the needs of business groups, departments or authors. Questions? Feel free to get in touch.
I had the pleasure of hosting Valerie Peterson as speaker and class instructor for Storey-sponsored events at the Berkshire Museum. Valerie is warm, funny and engaging. She comes well-prepared, knows her material, and she was able to skillfully address an audience of wide-ranging ages and abilities.
Alee Moncey
I would highly recommend her as a speaker and instructor.
Storey Publishing
North Adams, MA
Get more engagement: strategies for more effective digital marketing
Can be tailored to businesses or authors.
From brand or pre-publication marketing planning, to launch strategy to ongoing social media and other content marketing, this workshop will cover an overview of the strategies, tools, and tactics needed to effectively promote your business or book online and off.
ContentMeant offers a variety of marketing presentations that can be tailored to the needs of the particular group and/or audience. For example:
- Content Calendar Creation 101
- Digital “Discovery”: Helping readers find you with SEO and keyword strategies, etc.
- Crafting Your Newsletter for Results
Could your group use strategic marketing help? Feel free to get in touch.
Among the places Valerie has presented book / author presentations are:
