Valerie delivered on a pitch for what started as a small content marketing project… that quickly evolved into three years of business and millions of dollars… Hands-down, her strategic thinking sold the engagement and helped us win the work away from two much larger competitors.
— Client, Samsung.com / The Barbarian Group
“Show, don’t sell.”
Content marketing is like a party conversation — in addition to marketing skills, it takes a strategy and nuanced content creation to develop and implement a campaign to effectively engage clients.
A content marketing campaign may involve just a blog and social media — or it can have many, many intertwined elements. For more about what might go into a campaign, read my primer — Content Marketing 101.
ContentMeant and Valerie Peterson
Though I have broad and deep marketing skills and experience, I now specialize in the strategic development of campaigns and high-quality content, with special attention to brand story, voice and SEO.
Do you need a content marketing strategy and plan to help grow your business? I’d be happy to discuss your specific needs – email me at valeriepeterson6 [at] gmail.com to set up an initial discussion.
Valerie… combines unerring strategic marketing instinct with an appropriate voice for every project she’s done.
We rely on Valerie’s exceptional ability to understand what the best approach is, and her creative suggestions are precisely aimed at the targets. Her work always gets an excellent response from our customers…
[She is] always responsive to deadlines, flexible … and truly a pleasure to work with.
— Client, Scholastic
My skills are well-matched for clients who need:
- Strategic, overall brand story and voice development
- Content marketing & social media campaign development
- Content development of individual campaign elements – video, newsletters, website, ebook, etc.
- Staff direction on all aspects of content marketing campaign implementation
- Staff instruction on content marketing principles and best practices
- Book proposal development
- Exceptionally-written, effective, efficiently-delivered content for any media – digital, video, print, etc.
In addition to my marketing skills, I provide:
- Extensive business operations knowledge
- Media production and project management experience
- Experienced visual/graphic guidance
- A consultative, strategic partner
- High standards
My clients have included companies, agencies, and startups, including:
If you think my skills match your needs, feel free to get in touch to discuss — valeriepeterson6 [at] gmail.com.